A leading university, striving to become a world-class research and innovation hub, was facing significant resistance and skepticism from its employees. Staff members expressed frustration with the bureaucratic processes that stifled creativity and innovation, despite the university's bold vision for transformation. The disconnect between the institution's aspirations and the employees' lived experiences created tension, disengagement, and stalled progress toward the university's goals.

A high-performing professional services team, spread across four locations, was delivering on tasks and projects but lacked a deeper sense of team identity. With varying levels of tenure and limited cross-location cohesion, the team’s manager saw an opportunity to strengthen collaboration, inclusion, and shared purpose. Psynapse uncovered key cultural dynamics and hidden disconnects between values and daily experience—insights that sparked meaningful action to foster belonging and align the team for growth.